DATE
23/12/2024
Escalate Digital
Escalate is a results-driven digital marketing agency that helps brands grow through paid media, SEO, and performance-led strategy. We partnered with their team to elevate their online presence through refined branding, strategic messaging, and a high-converting website experience.
Marketing Agency
B2B
Services
Brand Identity · Web Design · Messaging Strategy
Category
Digital Strategy
Client
Escalate Digital
Analysis – Positioning & Web Experience
Escalate had built a strong portfolio, but their website and brand didn’t reflect the scale or quality of their work. Our goal was to build an identity that was both professional and bold—anchored by messaging that clearly communicates value and drives leads.
Brand Identity
Refreshed Visuals: Introduced a clean, confident aesthetic with defined typography, color use, and layout structure.
Messaging Framework: Developed voice guidelines and service messaging that clarify what Escalate does—and for whom.
Presentation System: Built reusable visual systems for proposals, pitch decks, and social media.
Web Design
Conversion-Focused Layout: Every page was built to guide visitors toward contact or discovery, minimizing fluff.
SEO-Ready & Scalable: Structured for discoverability, with future-proof components that can grow with the agency.
Mobile First: Designed and optimized for seamless mobile navigation and quick load times.
Problem – Unclear Message & Low Conversion
Before the redesign, Escalate’s brand positioning was vague, and the website failed to reflect their track record or service depth. Without a clear narrative, potential clients found it hard to understand who Escalate served or what made them different.
Site and Service Improvement
To stay ahead in a competitive market, it's vital to constantly assess and improve your website and services. We dive deep into performance analytics, user behavior, and customer feedback to uncover pain points and areas for enhancement. From optimizing load times and refining user interfaces to improving service features and functionality.
Solution – Cohesive Branding & Clear Strategy
We rebuilt Escalate’s brand identity from the ground up. With a sharper voice, consistent design system, and a conversion-optimized website, they now have a strong foundation for growth—both online and in client acquisition.
Deployment
Delivered a fully responsive, performance-driven website and packaged brand assets for future use.
Integrated lead tracking tools and CRM connections to support long-term growth and campaign analysis.
Communication
Ran collaborative workshops to uncover goals, audience pain points, and market differentiators.
Used iterative prototyping and live feedback loops to ensure every element aligned with their strategy.
