DATE
09/12/2025
Adachi Japanese Restaurant
Adachi is a modern Japanese fine dining restaurant that blends tradition with innovation. We worked with them to craft a refined digital identity that captures the elegance of their brand—both online and off.
Hospitality
Fine Dining
Services
Brand Identity · Digital Strategy · Social Presence
Category
Restaurant
Client
Adachi Restaurant London
Analysis – Brand Consistency & Engagement
We focused on building a consistent and memorable brand experience across digital touchpoints. This included refining Adachi’s visual identity, optimizing content for engagement, and establishing a stronger digital footprint.
Branding
Visual Identity: Designed a modern, minimal look rooted in Japanese aesthetics, with a focus on clean lines, muted tones, and elegant typography.
Menu & Collateral: Extended the identity across menus, digital assets, and printed materials to maintain consistency.
Voice & Tone: Developed a brand voice that feels refined, calm, and welcoming—aligned with the in-restaurant experience.
Marketing
Local SEO Optimization: Ensured visibility across Google Maps, local listings, and review platforms.
Social Media Strategy: Built a cohesive presence on Instagram and Google Business to drive reservations and foot traffic.
Engagement Tools: Integrated newsletter signups and booking forms to streamline user flow and improve conversion.
Problem – Defining Identity & Driving Discovery
Adachi needed a brand that reflected its elevated in-dining experience, but also performed in a highly competitive London market. The challenge was to position them as a refined destination while making them discoverable to a broader audience.
Site and Service Improvement
To stay ahead in a competitive market, it's vital to constantly assess and improve your website and services. We dive deep into performance analytics, user behavior, and customer feedback to uncover pain points and areas for enhancement. From optimizing load times and refining user interfaces to improving service features and functionality.
Solution – Collaborative Strategy & Launch
We worked closely with Adachi’s team to uncover their core identity and develop a strategy that aligned with their goals. From concept to launch, every element—from the logo to the sitemap—was designed with intention.
Deployment
Delivered all assets in a ready-to-use format, from web files to brand kits.
Supported a smooth digital rollout, including website launch, SEO indexing, and social activation.
Communication
Regular check-ins and collaborative workshops helped refine messaging and design.
Strategic consultation sessions ensured alignment on marketing goals and brand tone.
