DATE
19/04/2024
Ayunik Clothing
Ayunik is a modern modest-wear fashion brand bringing bold, contemporary aesthetics to everyday essentials. We partnered with their team to design and develop a seamless e-commerce platform that elevates their digital presence and enhances the customer journey.
E-Commerce
Fashion
Services
Web Design · Web Development
Category
Online Retail
Client
Ayunik Clothing
Analysis - Performance and Responsiveness
Our build prioritized speed, intuitive UX, and mobile-first design to cater to Ayunik’s global customer base. With e-commerce at the core, performance and responsive design were critical to the success of the platform.
Performance
Optimized Load Times: Compressed assets and minimized scripts for fast, smooth browsing.
Conversion-Oriented: Designed with clear CTAs, simplified product navigation, and minimal distractions.
Scalable Architecture: Built to support future growth in traffic and product inventory.
Responsiveness
Mobile-First Layout: Seamlessly adapts to devices of all sizes for a consistent shopping experience.
Touch-Optimized UI: Easy navigation, swipe-friendly carousels, and quick product access on mobile.
Consistent Styling: Maintains brand aesthetics across screen sizes, preserving elegance and clarity.
Problem – Outdated Design & Limited Functionality
Ayunik’s previous platform didn’t reflect the strength of their brand or offer the usability their customers expected. Slow load times, limited mobile optimization, and a clunky checkout process were impacting conversions.
Site and Service Improvement
To stay ahead in a competitive market, it's vital to constantly assess and improve your website and services. We dive deep into performance analytics, user behavior, and customer feedback to uncover pain points and areas for enhancement. From optimizing load times and refining user interfaces to improving service features and functionality.
Solution – Purposeful Design & Custom Development
We reimagined the entire digital experience from the ground up—focusing on storytelling, product presentation, and seamless functionality. Every element was custom-built to align with Ayunik’s brand ethos.
Deployment
Delivered a clean, functional Shopify-powered e-commerce site ready for growth.
Handled full deployment and testing to ensure a frictionless launch, including SEO handover and tracking integration.
Communication
Collaborative strategy sessions helped align the design with customer needs and brand goals.
Transparent project timelines and active feedback loops kept the process on track.
