DATE
16/05/2024
Dhillon of London
Dhillon of London is a premier luxury coach and chauffeur service known for delivering a high-end travel experience across the UK. We partnered with them to refine their brand identity and elevate their presence across social media and digital platforms.
Luxury Transport
Coach Hire
Services
Brand Strategy · Visual Identity · Social Media Content
Category
Social Media & Branding
Client
Dhillon of London
Analysis – Brand Identity & Digital Presence
Dhillon of London needed a brand presence that reflected the sophistication of their fleet and clientele. We focused on enhancing their visual identity and expanding reach through targeted content strategies and consistent branding.
Branding
Refined Visual Identity: We developed a polished brand look, including typography, color palette, and logo usage, to align with their premium service offering.
Fleet Presentation: Designed digital assets and image treatments that showcased the vehicles with a sleek, high-end aesthetic.
Print & Digital Collateral: Created branded templates for business cards, documents, and vehicle signage.
Social Media
Platform Strategy: Built a clear plan across Instagram, Facebook, and Google to attract both private and corporate clients.
Content Creation: Delivered branded visuals, reels, and caption templates for consistent and professional posting.
Growth Tools: Integrated booking links and call-to-actions within social platforms to streamline customer engagement.
Problem – Inconsistent Brand & Low Online Visibility
While Dhillon of London had an established business offline, their brand lacked consistency across digital channels. Their visual identity was fragmented, and social media wasn’t driving the visibility or engagement needed to grow.
Site and Service Improvement
To stay ahead in a competitive market, it's vital to constantly assess and improve your website and services. We dive deep into performance analytics, user behavior, and customer feedback to uncover pain points and areas for enhancement. From optimizing load times and refining user interfaces to improving service features and functionality.
Solution – Unified Branding & Targeted Content
We provided Dhillon with a complete branding refresh and a scalable social media strategy. From aesthetic alignment to content scheduling, we ensured the brand could confidently communicate across all platforms.
Deployment
Supplied a full brand kit and social templates for ongoing use.
Provided content scheduling support and initial post rollout to establish momentum across platforms.
Communication
Worked in close collaboration to understand Dhillon's vision and position in the luxury travel space.
Delivered moodboards, mockups, and feedback rounds to align visual and content direction.
